Runway
Paris Men's SS27: The Season's Defining Trends
Craftsmanship over logos, organza over armour, and a menswear customer done with uniform dressing.

Zoom out from any single show and a clearer picture of Spring/Summer 2027 menswear emerges: a customer stepping away from uniform dressing in favour of clothes that reflect who he actually is.
Organza and sheer layers turned up across multiple collections, technical innovation sat comfortably beside relaxed tailoring, and — after several seasons dominated by logo-driven hype — craftsmanship and hand-finishing quietly reasserted themselves as the thing worth paying for. Willy Chavarria pushed his Chicano-inspired aesthetic further into refined tailoring, sacai kept reinventing wardrobe basics through hybrid construction, and Rick Owens engineered clothes for a literally warming climate.
None of it was a single unified statement, which is exactly the point: this was a season about personal style winning out over collective trend-chasing.

About the author
Anaelle LISE
Fashion editor and writer covering design, image-making and the creative networks connecting Southeast Asia.


