Yeji: Precision, Polish and the Power of K-Pop Style

Yeji’s fashion evolution has become one of the more compelling stories in K-pop. As a member of ITZY and a Roger Vivier ambassador, she has developed a public style that can move between sharp modernity and classic French glamour.

Roger Vivier’s 2026 campaigns and fashion presentations have placed Yeji at the centre of that conversation. Its Pre-Fall 2026 campaign presented her inside the maison’s Parisian salons, while the Fall/Winter 2026 showcase saw her in a striking red off-shoulder mini dress with the house’s crystal-embellished clutch.

What makes the partnership work is contrast. Vivier’s heritage is deeply associated with refined footwear and Parisian elegance; Yeji brings the velocity and visual confidence of contemporary K-pop.

Her styling also demonstrates how accessories can define an entire silhouette. Rather than treating shoes and bags as finishing touches, the looks allow them to establish the mood.

That is increasingly important in modern celebrity fashion. The strongest ambassador relationships are not simply commercial—they create a recognisable visual exchange between the person and the house.

Yeji’s appeal lies in exactly that space: polished enough for a heritage maison, energetic enough for a new generation, and precise enough to make every accessory feel intentional.