Watches & Jewellery / Watches
Tudor's Centenary Monarch Makes the Value Case
A full ceramic case, METAS certification and a Swiss franc price tag under 6,300 make Tudor's newest release hard to ignore.
Not every headline out of Geneva involves a six-figure complication.
Tudor's centenary Monarch arrived at Watches and Wonders 2026 with a full ceramic case and bracelet, METAS Master Chronometer certification and a seamlessly integrated clasp all for 6,300 Swiss francs, a genuinely compelling number given what's on offer. It's a release that reads as a deliberate counter-programming move: with major Swiss banks bracing for layoffs and crypto wealth no longer flowing quite so freely, Tudor's sensible, down-to-earth pitch landed as one of the fair's more grounded highlights.
Watchers are already hoping a smaller 39mm version follows.
About the author
Olivia Wang
Fashion editor and writer covering design, image-making and the creative networks connecting Southeast Asia.
