IVE'S YUJIN IS SPORTY ELEGANCE'S NEW FACE

IVE entered its REVIVE+ era this year with a mood shift the group has described as minimalism with purpose grandeur traded for restraint, without losing momentum. No member embodies that shift more clearly than Yujin.

As LACOSTE's global ambassador, Yujin has spent 2026 becoming the face of a specific kind of sporty elegance: structured silhouettes, clean tailoring, an athletic foundation dressed up rather than down. Her digital cover for Vogue Korea, built around the house's spring-summer runway collection, doubled as a statement of intent - proof that a K-pop idol's ambassadorship can be a genuine style thesis rather than a photo-op.

It's a quieter kind of fashion presence than the maximalist idol styling of a few years ago, and it suits where IVE is right now: a group confident enough to let precision, not spectacle, do the talking.