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HYUNJIN'S CARTIER ERA IS SETTLING IN FOR THE LONG RUN
Two years into his ambassadorship, the Stray Kids member's relationship with the maison keeps deepening.
When Cartier named Stray Kids' Hyunjin a global ambassador in September 2024, it framed the choice around his "captivating performances" and "cutting-edge style."
Two years on, in 2026, that relationship has settled into something more substantial than a single campaign moment.
Hyunjin's introduction to the role came via an 18-page Esquire Korea spread built around the Trinity collection's 100th anniversary, and his personal collection of the house's pieces a diamond and onyx Panthère ring, Clash de Cartier earrings, Santos-Dumont and Tank Must watches - has made him one of the maison's most visibly devoted ambassadors. It sits alongside his ongoing role as a Versace global ambassador, a pairing that lets him move between two very different registers of European luxury.
For a performer whose main stage is still Stray Kids' world tours, that dual fluency in jewellery-house restraint and Milanese maximalism has become its own kind of signature.
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About the author
Jing Yi Tan
Fashion editor and writer covering design, image-making and the creative networks connecting Southeast Asia.
