Fendi Baguette sparks debate over Indian craft attribution

A reissued Fendi Baguette has become the subject of an online debate in India over cultural attribution in luxury fashion.

The bag features 39,500 beads and 475 mirrors, with Fendi’s product information describing extensive hand craftsmanship. Indian media and commentators have noted similarities between the design and traditional mirror-work techniques associated with Gujarat and Rajasthan.

The story is more complex than a simple claim of copying. Business of Fashion reported that the embroidery was produced through Fendi’s longstanding relationship with Mumbai-based artisans and the Chanakya School of Craft. The debate centres on visibility: critics argue that the product description did not clearly identify the Indian craft tradition behind the visual language.

The episode has renewed discussion about how luxury brands can communicate the origins of techniques, name artisan partners and distinguish inspiration from collaboration. It also follows earlier debates involving South Asian craft traditions and international fashion houses.