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Watches & Jewellery / Jewellery

Boucheron Lands at Marina Bay Sands

The Place Vendôme house brings its 'free and audacious' Quatre Classique line to Singapore.

By Yuna Liu11 June 20263 min read
Boucheron Lands at Marina Bay Sands
Look 01 — Sculptural tailoring photographed in Singapore. Photography: STRAITSG Studio

Founded by Frédéric Boucheron in 1858, the house holds a specific kind of bragging right: it was the first major contemporary jeweller to open on Place Vendôme, and it has stayed in the hands of the founder's descendants across four generations.

That history is on full display at its Shoppes at Marina Bay Sands boutique, where the Quatre Classique ring its motif of interlocking quartets etched into every groove — anchors a collection built for both formal occasions and everyday wear. Now part of the Kering group and present in more than 85 boutiques worldwide, Boucheron's Singapore outpost gives local collectors direct access to a maison whose 'free and audacious' design philosophy has aged into something closer to a signature.

BoucheronMarina Bay SandsSingapore retailQuatre Classique
Portrait of fashion writer Mei Lin Tan

About the author

Yuna Liu

Fashion editor and writer covering design, image-making and the creative networks connecting Southeast Asia.

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