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Beauty / Make-up

THE HAIR AND MAKEUP TEAMS QUIETLY RUNNING NYFW

Behind Coach's 85th anniversary show alone sat some of the industry's most in-demand names

By Mei-Lin Tan2026-09-105 min READ
THE HAIR AND MAKEUP TEAMS QUIETLY RUNNING NYFW
Look 01 — Sculptural tailoring photographed in Singapore. Photography: STRAITSG Studio

Runway coverage tends to focus entirely on the clothes, but the hair and makeup direction behind a major NYFW show is its own significant production and this season's list of credits behind the scenes reads like a genuine industry all-star roster.

Coach's 85th anniversary show alone credited hairstylist Guido and makeup artist Pat McGrath two of the most consistently in-demand names across both runway and celebrity beauty work globally - alongside nail artist Naomi Yasuda, stylist Olivier Rizzo and casting director Ashley Brokaw. That concentration of top-tier beauty talent on a single show is itself a signal of how seriously a house treats a genuine milestone moment: getting McGrath and Guido in the same room for one show requires the kind of lead time and budget that smaller labels simply can't compete with.

The broader significance goes beyond any single credit list. A hairstylist or makeup artist's specific technique on a runway - a particular finish, a specific way of setting a style to hold under runway lighting for the exact duration of a show - tends to filter down into salon and retail beauty trends considerably faster than a full season's clothing does, since a hairstyle or makeup look requires no manufacturing lead time to replicate.

For a beauty audience, that makes NYFW's hair and makeup credits worth tracking as closely as its clothing - not as a footnote to the runway story, but as its own genuinely predictive trend signal for what's about to show up well beyond the show itself.

hairmakeupnyfwpat mcgrathguido
Portrait of fashion writer Mei Lin Tan

About the author

Mei-Lin Tan

Fashion editor and writer covering design, image-making and the creative networks connecting Southeast Asia.

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